The last decade has seen the lingerie market get a complete makeover, thanks to direct-to-consumer bra brands from new lingerie companies which are reshaping the way women shop for undergarments. And with lockdowns in place, our preferences to bras has completely changed.
A recent survey discovered that more than 80% of women purchase their bras online and a whopping 70% have stopped shopping at Victoria’s Secret. This is a clear indication that brick-and-mortar stores are being replaced by more convenient options that focus on body positivity, free returns, affordable prices and virtual online fittings. But are they worth all the hype? Are they actually comfortable or just so-so?
Scroll down for the trendiest bra brands of this year:
Truekind’s goal is to help you feel comfortable in your own skin with their collection of ultra-bras. They have created the best bras that women actually want to live in. Each style is incredibly soft, stretchy, cute, confidence-boosting, supportive and versatile. It will become your favorite daily comfort, wireless shaper bra instantly. What more could you need?
Our favorite: Truekind Everyday Essential Throw-on Wirefree bra. This style features zero wires and feels like a chic sports bra. It is the ideal comfort bra for working from home or running errands around town.
Araks doesn’t believe that there should be a distinction between everyday essential and occasional lingerie. Their mission is to create eco-friendly undergarments for women by using sustainable practices and cleaner fabrics such as GOTS and ECONYL organic cottons. Look and feel your best while knowing you are doing your part in reducing your carbon footprint.
Our favorite: Araks Antonia Bralette Isles in Belize Green. The bralette of all bralettes. Ultra-comfy organic cotton with a cute crocheted trim. The wirefree bra comes in ten different fun colors with a soft-cup for added support and comfort.
Nubian skin was founded by Abe Hassen, with the goal of creating a lingerie brand of nude skin tones for women of color. Empowering women to embrace their color through one piece of lingerie at a time. The only drawback is they don’t offer plus size bras in their collection and only offer cup sizes from 30D to 40D.
Our favorite: Nubian Skin Naked Bra. Comes in four colors: Cinnamon, Caramel, Café au Lait and Berry. The minimalist style is ideal for everyday wear and designed to shape and lift your bust naturally.
The Great Eros
Eros is the name of the Greek God of love. Their mission is to make women fall in love with themselves by wearing their exquisite lingerie, sultry bralettes and demi-cups. Made from their signature Italian mesh that feels as if you aren’t wearing anything at all. Vintage yet refreshing modern styles that you will love to wear.
Our favorite: The Great Eros Sonata Lined Underwire Bra. The everyday essential bra that you’ll reach for day-after-day. The details on this daily comfort bra are divine.
High quality bras that provide the ultimate standard of comfort for your busy lifestyle. Lively is a direct-to-customer brand dedicated in creating affordable, supportive and comfortable bras that rival big lingerie brands. They offer all types of bras from bralettes to daily comfort wireless shaper bras.
Our Favorite: The All-Day Busty Bralette in Jet Black. This minimizer bra has a soft inner liner and zero underwires. Perfect for long days at the office or lounging at home, on the couch.
Adore Me makes the best bras and to make everything even better, they offer a monthly membership that sends you a bra and panty set. All you need to do is take their short 5-minute quiz and for $24.95 a month, you can receive a new set monthly. You can choose the style and design you prefer.
Our Favorite: Adore Me Helynn Contour Bra and Panties. This shaper bra lifts and smooths for days when you when you need a little extra oomph.